Journal of Business Ethics · 1987 · 13 citations · 3 references
BusinessCommunicationMarketingAdvertisingMoral PsychologyPersuasionAdvertising AudiencesAdvertising EthicsAdvertising PersuasionAdvertising PsychologyAdvertising StrategyConsumer EthicsAttitude Toward AdvertisingConsumer Attitudes Toward AdsEthical Perceptions Of AdvertisingEthics Of Advertising InfluenceMoral AppraisalPersuasive Advertising Appeals
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