Journal of Business Ethics · 1985 · 17 citations · 2 references
BusinessCommunicationSocial PsychologyAdvertisingMoral PsychologyPersuasionAdvertising AudiencesAdvertising EthicsAdvertising PersuasionAdvertising PsychologyAdvertising StrategyMarketing EthicsAttitude Toward AdvertisingConsumer Attitudes Toward AdsEthics Of Advertising InfluenceMoral AppraisalPersuasive Advertising Appeals
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Stanley I. Benn · Australasian Journal of Philosophy · 1967 · 25 citations