Cornell Hotel and Restaurant Administration Quarterly · 2000 · 41 citations · 0 references
ManagementMarketingMarketing ManagementHospitality MarketingRestaurant ManagementStrategic MarketingCross-cultural Consumer BehaviorCustomer SatisfactionRestaurant CultureRestaurant MarketingAttributesMenu MarketingService Quality PerceptionTheme Restaurants
Western favorites Planet Hollywood and Hard Rock Cafe are popular in Singapore— earning high scores for atmosphere, menu attributes, service quality, and overall value.