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On the Primacy of Affect in the Determination of Attitudes and Behavior: The Moderating Role of Affective-Cognitive Ambivalence

Cognitive ScienceBehavioral SciencesBehavioral Decision MakingEmotion RegulationAffective VariableAffective-cognitive AmbivalenceSocial PsychologyAffective NeuroscienceModerating RoleSocial SciencesEmotional IntelligenceEmotionSocial CognitionPsychologyAttitude TheoryEmotional Response