On the Primacy of Affect in the Determination of Attitudes and Behavior: The Moderating Role of Affective-Cognitive Ambivalence

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8

The Psychology of Attitudes

Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations

Social Sciences, Psychology, Social Psychology +17

The Nature and Origins of Mass Opinion.

Henry C. Kenski, John Zaller · Contemporary Sociology A Journal of Reviews · 1993 · 5.2K citations

Social Sciences, Psychology, Social Psychology +12

Foundations of Information Integration Theory

John S. Carroll, Norman H. Anderson · The American Journal of Psychology · 1982 · 2.2K citations

Engineering, Computer Science, Information Systems +8