Industrial Marketing Management · 1991 · 29 citations · 9 references
Natural SciencesMarketingSurveyingSurvey SamplingConsumer SurveysEmployee SurveysMail Surveys
9
The Analysis of Contingency Tables
Charles L. Odoroff, B. A. Everitt · Technometrics · 1978 · 1.5K citations
Journal of Marketing Research · 2010 · 255 citations