Publication | Closed Access

The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors

Online Customer BehaviorCognitive ScienceSocial MediaConsumer Decision MakingBehavioral SciencesDigital MarketingExploration CuesAffective DesignManagementUser ExperienceConsumer ResearchConsumer BehaviorUser PerceptionMarketingConsumer EngagementHolistic Website Perception