Hospitality Research Journal · 1991 · 35 citations · 6 references
ManagementHospitality ManagementMarketingHospitality MarketingHotel ManagementTourismBusiness TourismHotel MarketingTourism AccommodationTourism EconomicsTourist BehaviorBusiness Travel BehaviorReturn Visits
Most major hotel chains have developed programs that reward travelers for repeat visits. These programs, often called frequent guest programs, have been controversial promotional techniques primarily because of their cost. The study reported here examines a sample of business travelers to see if the characteristics of those who belong to frequent guest programs are different from those who do not belong to the programs.Key Words:promotion, frequent guest programs, market ing.
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