Concepedia
Sex Roles · 1988 · 130 citations · 3 references
Social SciencesCommunicationGender StudiesAdvertisingMedia StudiesWomen's StudiesAdvertising AudiencesAdvertising CriticismAdvertising ImageryAdvertising PsychologyGendered AudiencesGendered ViewingMagazine Advertising
3
A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements
Alice E. Courtney, Sarah Wernick Lockeretz · Journal of Marketing Research · 1971 · 378 citations
Social Sciences, Communication, Gender Studies +8
Alice E. Courtney, Sarah Wernick Lockeretz · Journal of Marketing Research · 1971 · 187 citations
A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972
Ahmed Belkaoui, Janice M. Belkaoui · Journal of Marketing Research · 1976 · 169 citations
Social Sciences, Gender Studies, Sociology +6