Publication | Closed Access
Understanding the intention to follow the advice obtained in an online travel community
315
Citations
75
References
2010
Year
Online Customer BehaviorSocial MediaCommunity EngagementInteractive MarketingManagementOnline CommunitySocial InfluenceTourismDestination ManagementTravel BehaviorCommunicationArtsMarketingPersuasionOnline Travel Community
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