Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising

Abstract

Journal Article Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising Get access Jennifer Edson Escalas, Jennifer Edson Escalas Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary Frances Luce Mary Frances Luce Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 274–285, https://doi.org/10.1086/422107 Published: 01 September 2004