Multinationals, labour management and the process of reverse diffusion: A case study

Abstract

This paper investigates a form of diffusion largely overlooked in the literature, namely reverse diffusion, in which practices flow from the overseas to the domestic plants. It examines the process of this type of diffusion, focussing on the role of the HQ and the way in which plant managers are influenced by management at this level. Evidence is presented from a case study of a British MNC.