Business education: a strategic market‐oriented focus

Abstract

In today’s global business environment, it is not a viable economic alternative for a nation or an economy to be isolated from the rest of the world. There are many challenges that every nation (especially a developing nation) faces. Are our potential graduates from the educational systems capable enough of facing these challenges? Is business education capable of preparing future managers to face these challenges? This paper investigates the characteristics of a contemporary business education, analyses the challenges posed by global market trends, and proposes learning strategies that meet market requirements.