Reconciling the Architectural Preferences of Architects and the Public

Abstract

The article reports on a survey of visual preferences for suburban office buildings. The participants comprised members of the professions involved in the speculative development of these buildings and building users. The survey method used paired comparisons of photographs representing eight different design types for suburban office buildings. The data were processed using a form of conjoint analysis. Differences in the preferences of architects and users were revealed, confirming previous surveys. Analysis of the preferences showed a different weighting of design attributes. Despite these differences, a design type could be identified that would combine the preferences of both architects and users. This finding is generalized in the proposal for an “ordered preference model” to generate designs which reconcile the preferences of both architects and laypersons.