Concepedia
Industrial Marketing Management · 1972 · 33 citations · 1 references
ManagementEconomicsMicroeconomicsBehavioral Decision-makingBuy DecisionsProcurementBuying Decision ProcessIndustrial Buying BehaviorIndustrial Buying Process
1
Modeling the Industrial Buying Process
Frederick E. Webster · Journal of Marketing Research · 1965 · 75 citations
Management, Operations Management, Consumer Behavior +14