Assessing Organizational Effectiveness in the Service Sector

Kenneth L. Kraft, Lawrence R. Jauch, E. W. Boatwright

Journal of Professional Services Marketing · 1996 · 11 citations · 36 references

Concepts

Abstract

ABSTRACT The authors surveyed fifty-three service-sector firms in two industries using an organization effectiveness instrument. This study found that personnel is the most important category of concern for service-sector executives. While there were strong similarities between service-sector executive ratings of organizational effectiveness criteria, significant differences exist across the two industries. These similarities and differences are discussed along with their implications for future research.

References

36