Journal of Personality and Social Psychology · 2001 · 1.1K citations · 79 references
Social SciencesBehavioral SciencesPsychologyCognitive PsychologyDecision TheoryExperimental PsychologyBehavioral Decision-makingEmotion PerceptionEmotion ProcessingInformation ProcessingSocial JudgmentUncertainty PerceptionAffective ProcessingDecision-making Under EmotionEmotion-based Decision MakingEmotionsExperience Of UncertaintyInformation Processing In DecisionsUncertainty Processing
Emotions with certainty appraisals promote heuristic processing, while those with uncertainty appraisals promote systematic processing. The study examined how emotions associated with certainty versus uncertainty affect information processing. Three experiments were conducted to assess the impact of certainty- and uncertainty-related emotions on processing. Certainty‑associated emotions increased reliance on source expertise, promoted stereotyping, and reduced attention to argument quality, whereas uncertainty‑associated emotions had the opposite effects, indicating that certainty appraisal content influences whether people engage in systematic or heuristic processing.
The authors argued that emotions characterized by certainty appraisals promote heuristic processing, whereas emotions characterized by uncertainty appraisals result in systematic processing. The 1st experiment demonstrated that the certainty associated with an emotion affects the certainty experienced in subsequent situations. The next 3 experiments investigated effects on processing of emotions associated with certainty and uncertainty. Compared with emotions associated with uncertainty, emotions associated with certainty resulted in greater reliance on the expertise of a source of a persuasive message in Experiment 2, more stereotyping in Experiment 3, and less attention to argument quality in Experiment 4. In contrast to previous theories linking valence and processing, these findings suggest that the certainty appraisal content of emotions is also important in determining whether people engage in systematic or heuristic processing.
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