A trust framework model for situational contexts

Abstract

Trust is a widely studied and acknowledged concept including a diversity of operationalizations. A trust framework model for situational contexts is presented to communicate a clearer and better understanding of the trust situation studied. The framework model includes the situational trust model, the trust transaction, and the trust equation. The situational trust model relates the trustor, the trustee, the trust object, and the trust environment. The application of the trust model is exemplified to define the trust situation of consumer trust in e-commerce.