Effects of cost and gain ratios, and probability of outcome on ratings of alternative choices

Probability learning and a negative recency effect in the serial anticipation of alternative symbols.

Murray E. Jarvik · Journal of Experimental Psychology · 1951 · 313 citations

Cognitive Science, Serial Anticipation, Behavioral Decision Making +12

Effect of first-order conditional probability in a two-choice learning situation.

Norman H. Anderson · Journal of Experimental Psychology · 1960 · 116 citations

Behavioral Decision Making, Choice Theory, Conditional Probability +19

Reward probability, amount, and information as determiners of sequential two-alternative decisions.

Ward Edwards · Journal of Experimental Psychology · 1956 · 96 citations

Cognitive Science, Behavioral Sciences, Experimental Decision Making +11

Effects of range of payoffs as a variable in risk taking.

Jerome L. Myers, Ernest Sadler · Journal of Experimental Psychology · 1960 · 73 citations

Economics, Behavioral Decision Making, Financial Risk Management +11

Likelihood judgments and sequential effects in a two-choice probability learning situation.

Norman H. Anderson, Richard E. Whalen · Journal of Experimental Psychology · 1960 · 57 citations

Behavioral Sciences, Cognitive Science, Two-choice Probability +14