Publication | Closed Access

Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition

Customer SatisfactionDigital MarketingConsumer ResearchConsumer AttitudeCommunicationOnline Customer BehaviorConsumer EngagementCustomer ReviewBiasSource CredibilityHospitality MarketingManagementConsumer BehaviorConsumer Decision MakingPre-decisional DispositionMarketingOnline ReviewsBusinessPersuasionHospitality Management