Journal of Business Research · 2006 · 113 citations · 64 references
Social SciencesSocial PsychologyCulturePersonality PsychologyCommunication Styles Across CulturesCross-cultural Consumer BehaviorNational CultureNational IdentityWord-of-mouth MarketingCross-cultural Communication StylesCross-cultural Word-of-mouthNational Character
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Cultures and Organizations: Software of the Mind.
Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations
Satisfaction: a behavioral perspective on the consumer
Choice Reviews Online · 2010 · 6.1K citations
Business, Marketing, Psychology +17