Journal of Business Research · 2011 · 212 citations · 28 references
Social SciencesPsychologySocial PsychologyEthicsProsocial BehaviorSocial CognitionCharitable GivingDonor BehaviorDonor RetentionEmpathic ConcernEmpathyIndividual GivingAltruism In DonationCharitable Donation BehaviorDonor IntentionsDonor PerceptionsEmpathy In Decision-making
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The theory of planned behavior
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