Journal of Business Strategy · 1990 · 16 citations · 0 references
ManagementStrategic ManagementStrategyBusiness StrategyCorporate StrategyStrategic PlanningCorporate Strategy AnalysisOrganizational StrategyShort-term Decision MakingStrategic ObjectivesStrategy FormulationTime Horizon AnalysisHorizon MappingLong-term ObjectivesLong-term Performance MetricsLong-term Strategic PlanningLong-term Strategic ThinkingShort-term HorizonStrategic Plan
ROI forces a corporation to measure its performance based on a short‐term horizon. What is needed is a way to blend both short‐term and long‐term plans to achieve corporate objectives.