The strategic discount— Protecting new business projects against DCF

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter · 1980 · 16.8K citations

Management, Strategic Management, Strategy +14

Competitive strategy: Techniques for analysing industries and competitors

John E. Leo · Industrial Marketing Management · 1982 · 1.4K citations

Management, Strategic Management, Strategy +12

A Behavioural Theory of the Firm

P. A. Losty · Journal of the Operational Research Society · 1965 · 1.4K citations

Social Sciences, Economics, Organizational Behavior +9

Managing as if Tomorrow Mattered

David A. Garvin, Robert H. Hayes · 1982 · 375 citations

Management, Leadership, Organizational Behavior +10

Quality Is More than Making a Good Product

Hirotaka Takeuchi, John A. Quelch · 1983 · 244 citations

Management, Quality Management, Quality Assurance +6