Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Cognitive Biases, Cognitive Science, Behavioral Sciences +9

The Cultural Relativity of Organizational Practices and Theories

Geert Hofstede · Journal of International Business Studies · 1983 · 3.1K citations · Full text

Culture, Organizational Communication, Business Culture +7

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations

Theoretical Efforts, Customer Satisfaction, Positive Theory +9

Development in Judging Moral Issues

H. Joseph Murphy, James R. Rest · Canadian Journal of Education / Revue canadienne de l éducation · 1980 · 1.8K citations · Full text

Moral Reasoning, Moral Development, Moral Norms +6

Behavioral Decision Theory

Paul Slovic, Baruch Fischhoff, Sarah Lichtenstein · Annual Review of Psychology · 1977 · 1.7K citations

Behavioral Decision Making, Affective Design, Choice Theory +23