Consumption-related emotions over time: Fit between prediction and experience

A power primer.

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Development and validation of brief measures of positive and negative affect: The PANAS scales.

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Development and validation of brief measures of positive and negative affect: The PANAS scales.

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The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

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Risk as feelings.

George Loewenstein, Elke U. Weber, Christopher K. Hsee · Psychological Bulletin · 2001 · 5.7K citations

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