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ManagementMarketingTechnology ManagementInnovationInnovation StrategyMarketing StrategyInnovation AdoptionMarket Research For New ProductsProduct DevelopmentTechnological InnovationTechnology AdoptionTechnology AssessmentCase Study EvaluationEarly Technology AssessmentIdentificationInnovation Opportunity IdentificationJoint ResearchTechnological Opportunity IdentificationTechnology MarketingTechnology Opportunity Identification
5
Design and marketing of new products
John Lidstone · Long Range Planning · 1981 · 679 citations
Practical R&D Project Prioritization
Merrill S. Brenner · Research-Technology Management · 1994 · 78 citations