Concepedia

Understanding why people play fantasy sport: development of the Fantasy Sport Motivation Inventory (FanSMI)

Seunghwan Lee, Won Jae Seo, B. Christine Green

European Sport Management Quarterly · 2012 · 64 citations · 48 references

TL;DR

The study aimed to identify key motives for fantasy sport consumption and create a valid, reliable measurement scale. A 49‑item pool was generated from literature and a qualitative study of 98 participants, then refined through exploratory factor analysis (N=283) and confirmatory factor analysis (N=376). The resulting 36‑item Fantasy Sport Motivation Inventory comprises 12 dimensions—such as game interest, managerial role, sport love, prize, competition, entertainment, bonding, social interaction, knowledge application, hedonic experience, escape, and substitute for a losing team—and demonstrates strong reliability and validity via test‑retest and criterion analyses (N=111; N=29).

Abstract

Abstract The purpose of this study was to identify key motives for fantasy sport consumption and to develop a valid, reliable scale to measure these motives. A pool of 49 potential items was drawn from the literature and a qualitative study of participants (N=98). The identified items were subjected to exploratory factor analysis (EFA) (N=283) and confirmatory factor analysis (CFA) (N=376) in consecutive studies. The instrument consists of 36 items representing 12 dimensions of fantasy sport motivation: (1) game interest, (2) becoming a general manager/head coach, (3) love for the sport, (4) prize, (5) competition, (6) entertainment value, (7) bonding with friends/family, (8) social interaction with other participants, (9) knowledge application, (10) hedonic experience, (11) escape, and (12) substitute for a losing team. The reliability and validity of the final instrument were confirmed and established via examination of the test–retest reliability and criterion validity (N=111; N=29).