Concepedia

Won Jae Seo

WJ

Statistics

Publications

7

Citations

505

H-Index

7

Active since

2007

Affiliations

The University of Texas at Austin(Current)

Eulji University

Won Jae Seo is an author at The University of Texas at Austin specializing in management, sports marketing, and arts.

Top concepts

ArtsManagementSports MarketingMarketingSocial MediaCommunicationSocial SciencesUser ExperienceConsumer ResearchHealth

Publications per year

2007–2020

7

Publications

7

Development of the Motivation Scale for Sport Online Consumption

Won Jae Seo, B. Christine Green · Journal of Sport Management · 2008 · 193 citations

Physical Activity, Digital Marketing, Consumer Motivation +17

A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of Home

Seunghwan Lee, Hyun Jae Lee, Won Jae Seo et al. · Journal of Sport Management · 2012 · 92 citations

Consumer Research, Sensory Experiences, Perception +23

Understanding why people play fantasy sport: development of the Fantasy Sport Motivation Inventory (FanSMI)

Seunghwan Lee, Won Jae Seo, B. Christine Green · European Sport Management Quarterly · 2012 · 64 citations

Social Psychology, Sports Consumption, Reliable Scale +22

Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction

Joseph E. Mahan, Won Jae Seo, Jeremy S. Jordan et al. · Sport Management Review · 2014 · 62 citations

Physical Activity, Social Influence, Communication +18

The Effect of Web Cohesion, Web Commitment, and Attitude toward the Website on Intentions to Use NFL Teams’ Websites

Won Jae Seo, B. Christine Green, Yong Jae Ko et al. · Sport Management Review · 2007 · 48 citations

Customer Satisfaction, Consumer Research, Social Influence +20

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