Customer branding of commodity products: The customer-developed brand - Concepedia

Concepedia

Publication | Closed Access

Customer branding of commodity products: The customer-developed brand

12

Citations

26

References

2007

Year

Julia R. Pennington, A. Dwayne Ball

Journal of Brand Management

MarketingCustomer BrandingBrand StrategyBrand LoyaltyBusinessBrand DevelopmentManagementBrand AwarenessBrand EquityBrand Management

References

	Year	Citations

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