Advertising in the Age of Hypersignification

A Social Psychologist Discovers Chicago Sociology

Edgar H. Schein, Everett C. Hughes, Melville Dalton et al. · Academy of Management Review · 1989 · 7.2K citations

Social Sciences, Psychology, Social Psychology +12

Everyday Life in the Modern World.

Marilyn Lester, Henri Lefebvre · Contemporary Sociology A Journal of Reviews · 1976 · 678 citations

Social Sciences, Sociology, Culture +12

Jean Baudrillard: from Marxism to postmodernism and beyond

Choice Reviews Online · 1990 · 305 citations

Humanities, Philosophy, Critical Theory +11

Positioning by Opening the Consumer's Mind

R. Stephen Parker, Lindsey Churchill · International Journal of Advertising · 1986 · 12 citations

Business, Marketing, Marketing Management +17