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Risky-shift phenomenon tested with consumer products as stimuli.
26
Citations
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References
1971
Year
Behavioral SciencesConsumer Decision MakingConsumer UncertaintyBehavioral Decision MakingConsumer StudyManagementConsumer ResearchRisky-shift PhenomenonConsumer BehaviorMarketingBuying BehaviorConsumer AttitudeBehavioral Economics
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