How physicians choose their drugs

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

Social Sciences, Business Economics, Economics +9

Medical Innovation: A Diffusion Study.

David Mechanic, James S. Coleman, Elihu Katz et al. · American Sociological Review · 1967 · 1.4K citations

Management, Health Administration, Innovation Management +14

Measures of Association for Cross Classifications

Leo A. Goodman, William Kruskal · Journal of the American Statistical Association · 1954 · 638 citations

Public Health, Biostatistics, Categorical Data Analysis +5

The Relationship between Physician Characteristics and Prescribing Appropriateness

Paul D. Stolley, Marshall H. Becker, Louis Lasagna et al. · Medical Care · 1972 · 131 citations

Medicine, Medical Education, Clinical Medicine +8

The education of physicians for industry; introduction.

Kehoe Ra · PubMed · 1956 · 92 citations

Education, Medical Education, Clinical Medicine +7