Transportation Research Part F Traffic Psychology and Behaviour · 2008 · 126 citations · 48 references
Risk CommunicationTraffic SafetyAdvertisingInterpersonal CommunicationEngineeringRoad Traffic SafetyDriver BehaviorSafety ScienceManagementMessage-relevant AffectSafety AnalysisCommunicationRoad Safety AdvertisementsRoad Safety MessagesMarketingPersuasionRoad Safety
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A Protection Motivation Theory of Fear Appeals and Attitude Change1
Ronald W. Rogers · The Journal of Psychology · 1975 · 6.3K citations