Logical relationships among beliefs and timing as factors in persuasion.

The process of cognitive tuning in communication.

Robert B. Zajonc · Journal of Abnormal & Social Psychology · 1960 · 404 citations

Social Sciences, Communication, Psychology +12

Cognitive consistency and attitude change.

William J. McGuire · Journal of Abnormal & Social Psychology · 1960 · 217 citations

Social Sciences, Behavioral Sciences, Psychology +6

The influence of incentive conditions on the success of role playing in modifying attitudes.

Irving L. Janis, J. Barnard Gilmore · Journal of Personality and Social Psychology · 1965 · 167 citations

Management, Psychology, Social Psychology +14

Two screening tests of verbal intelligence.

Robert L. Thorndike · Journal of Applied Psychology · 1942 · 133 citations

Education, Educational Psychology, Psychology +10

A probabilistic analysis of the relationships among belief and attitudes.

Robert S. Wyer, Lee R. Goldberg · Psychological Review · 1970 · 100 citations

Social Sciences, Psychology, Social Psychology +10