Concepedia

The Advertising and Business Side of Radio

Lawrence C. Lockley, Ned Midgley

Journal of Marketing · 1949 · 12 citations · 0 references

Concepts

Social SciencesCommunicationMarketingAdvertisingMass CommunicationMedia StudiesAdvertising AudiencesAdvertising ManagementAudience ReceptionBroadcast AdvertisingBroadcast MediaMedia EconomicsAdvertising IndustryRadio BroadcastingRadio Broadcasts