Improving the Detection of Personality-Behavior Relationships in Consumer Research

Abstract

Journal Article Improving the Detection of Personality-Behavior Relationships in Consumer Research Get access John L. Lastovicka, John L. Lastovicka Search for other works by this author on: Oxford Academic PubMed Google Scholar Erich A. Joachimsthaler Erich A. Joachimsthaler Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 583–587, https://doi.org/10.1086/209138 Published: 01 March 1988 Article history Received: 01 October 1986 Revision received: 01 August 1987 Published: 01 March 1988