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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

EconomicsLuxuryManipulated DesiresManagementBusinessConsumer ResearchBrand StrategyHigher PricesConsumer BehaviorRarity Moderate PriceConsumerismLuxury GoodsLuxury BrandingMarketingBuying BehaviorConsumer AttitudeBrand ManagementConsumer Choice