European Journal of Marketing · 1992 · 42 citations · 0 references
BusinessInternational BusinessInternational ManagementForeign Direct InvestmentInternational StrategyInternational TradeInternationalization Of Small EnterprisesInternationalization StrategyMultinational CorporationsMultinational Enterprise StrategyMultinational EnterprisesTransnational CorporationsInternalization FrameworkInternationalization DriversInternationalization Of New VenturesInvestment Location DeterminantsMultinational Enterprise Location ChoiceSmall Business ExportingSmall Business InternationalizationTechnology-seeking Foreign Direct Investment
Results of this study confirms the contention that the theory of internalization is also applicable to small, low‐technology MNEs. But modifications are suggested when applying to small export oriented multinationals. The development of these firms relies more on soft technology than hard technology. Cultural affinity and geographical proximity are the most important location factors for foreign direct investment.