Human Resource Management · 1984 · 162 citations · 5 references
CultureOrganizational CommunicationBusiness CultureCross-cultural ManagementCultural DiversityManagementBusinessHuman Resource SystemsEducationCompany CulturesCorporate Social ResponsibilityOrganizational CultureStrategic ManagementHuman Resource ManagementStrong Company CulturesHuman Resource DevelopmentOrganizational BehaviorCompany Culture
Abstract This article shows how informally told stories and human resource systems help create strong company cultures which can support a corporate strategy. It explains why stories are so powerful in creating company culture. It also suggests how managers can deal with negative stories and encourage the telling of positive stories both through their personal behavior and through the human resource systems they manage.
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