Information & Management · 2007 · 394 citations · 52 references
Customer SatisfactionOnline Customer BehaviorBehavioral Decision MakingTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementUser ExperienceConsumer ResearchMarketingWeb Acceptance Model
52
User Acceptance of Information Technology: Toward A Unified View1
Venkatesh, Davis, Davis · MIS Quarterly · 2003 · 40.2K citations
Self-efficacy mechanism in human agency.
Albert Bandura · American Psychologist · 1982 · 15K citations
Social Psychology, Educational Psychology, Self-monitoring +16