Clothing as communication in two business-to-business sales settings

Course in General Linguistics

Ferdinand de Saussure, Charles Bally, Albert Séchehaye et al. · Journal of American Folklore · 1960 · 3.6K citations

Language Studies, Linguistics, Language Education +2

The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective

Michael R. Solomon · Journal of Consumer Research · 1983 · 1.4K citations

Social Sciences, Psychology, Social Psychology +13

Multivariate Analysis-Methods and Applications.

R. Cranley, William R. Dilon, Matthew Goldstein · Journal of the Royal Statistical Society Series C (Applied Statistics) · 1985 · 952 citations

Natural Sciences, Biostatistics, Multivariate Visualization +9

Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

David Glen Mick · Journal of Consumer Research · 1986 · 738 citations

Social Sciences, Communication, Marketing +17

Developmental Recognition of Consumption Symbolism

Russell W. Belk, Kenneth D. Bahn, Robert Mayer · Journal of Consumer Research · 1982 · 595 citations

Social Sciences, Human Development, Psychology +10