Effects of task instructions and brief breaks on brainstorming.

Abstract

Experiment 1 examined the effects of additional brainstorming rules for groups and looked at whether the presence of a facilitator who actively enforced the rules of brainstorming was beneficial. Experiments 2 and 3 examined whether the additional rules and brief breaks were beneficial to individual brainwriters and electronic brainstormers working alone. Clear benefits of the additional rules were found under a variety of conditions. The presence of a facilitator to enforce the rules enhanced the efficiency of idea generation (number of words used to express ideas) but not the number of ideas generated. There appears to be a small benefit to taking breaks in brainwriting sessions, but the benefit of breaks is reduced or eliminated in electronic brainstorming sessions.