Concepedia

Mass media, learning, and retention.

D. C. William, Johanna Paul, J. C. Ogilvie

Canadian Journal of Psychology/Revue Canadienne de Psychologie · 1957 · 35 citations · 0 references

Concepts

Social SciencesCommunicationAudience StudiesMass CommunicationMedia StudiesMass Communication TheoryMass MediaMedia ConsumptionMedia EffectsNew MediaRetention In LearningMass Media EffectsMass Media ReceptionUses And Gratifications Model