Industrial Marketing Management · 1979 · 336 citations · 1 references
ManagementInnovation ManagementProject ManagementInnovationNew Product DevelopmentProduct ManagementMarket Research For New ProductsProduct DevelopmentProduct InnovationProduct PlanningNew Product Concept DevelopmentNew Product Development PerformanceNew Product Idea EvaluationNew Product Idea GenerationNew Product Opportunity Identification
1
Introducing successful new industrial products
Robert G. Cooper · European Journal of Marketing · 1976 · 25 citations
Management, Marketing, Innovation +12