The Psychology of Impulse Buying: An Integrative Self-Regulation Approach

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

A BEHAVIORAL MODEL OF RATIONAL CHOICE

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations

Social Sciences, Behavioral Sciences, Economics +11

Telling more than we can know: Verbal reports on mental processes.

Richard E. Nisbett, Timothy D. Wilson · Psychological Review · 1977 · 11.3K citations

Social Sciences, Behavioral Sciences, Psychology +8

Decisions with Multiple Objectives: Preferences and Value Tradeoffs.

Journal of the Operational Research Society · 1994 · 8.5K citations

Business, Decision Sciences, Economics +14

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16