Journal of the Operational Research Society · 1972 · 23 citations · 1 references
Social SciencesBusiness EconomicsEconomicsMicroeconomicsOptimizationOptimal ContractingPrice OptimizationRevenue OptimizationCommission Plan OptimizationCommission PricingCommissions Costs
AbstractThis paper treats the problem of determining the commission rates a company should choose to establish for each of n products sold by a salesman. It has been shown that a sales commission plan based on paying equal commission rates on the gross margins of the salesman's product lines is optimal under the assumption that sales generated as a function of time spent on a product is a deterministic increasing function of time. This paper explores a similar problem with relaxation of the deterministic assumption. It considers a stochastic sales function in order to show differences in preference functions between a company and salesman in determining optimal commissions.
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Risk Aversion in the Small and in the Large
John W. Pratt · Econometrica · 1976 · 4.7K citations