IEEE Intelligent Systems · 2010 · 14 citations · 19 references
ManagementMarketingMarketing ManagementAutomationNegotiationCustomer Data IntegrationMarketing AutomationNegotiation In SalesNegotiation ProcessProcess AutomationInteractive MarketingNegotiation Process Design
The paper mentions that an automated interactive sales process can combine aggregate anonymous knowledge of customer preferences with specific data about the ongoing negotiation process with the current customer.
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Andrew G. Barto · IFAC Proceedings Volumes · 1998 · 3K citations
Bundling Information Goods: Pricing, Profits, and Efficiency
Yannis Bakos, Erik Brynjolfsson · Management Science · 1999 · 1.1K citations