The Maximization Paradox: The costs of seeking alternatives

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.1K citations

Introduction Interactions, Psychology, Multiple Regression +7

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.7K citations

Behavioral Sciences, Behavioral Decision Making, Prosocial Behavior +11

When choice is demotivating: Can one desire too much of a good thing?

Sheena S. Iyengar, Mark R. Lepper · Journal of Personality and Social Psychology · 2000 · 2.6K citations

Personal Choice, Behavioral Sciences, Choice Model +15

Maximizing versus satisficing: Happiness is a matter of choice.

Barry Schwartz, Andrew Ward, John Monterosso et al. · Journal of Personality and Social Psychology · 2002 · 1.3K citations

Maximizing versus satisficing: Happiness is a matter of choice.

Barry Schwartz, Andrew Ward, John Monterosso et al. · Journal of Personality and Social Psychology · 2002 · 1.3K citations

Behavioral Decision Making, Social Psychology, Individual Decision Making +17