Publication | Closed Access
An exploratory study of ‘close’ supplier–manufacturer relationships
354
Citations
37
References
2005
Year
Exploratory StudyClient-supplier RelationshipsBrand StrategyComplex TopicManagementSupply ChainReliable DeliveriesSourcing ManagementNew Product DevelopmentClose RelationshipsRelationship MarketingSupply Chain DesignSupply Chain ManagementStrategic ManagementSupplier ManagementMarketingManufacturing StrategySupply ManagementSupplier RelationshipBusinessBusiness StrategyPurchasing
Close relationships with selected suppliers can reduce costs, improve quality, and enhance new product development, yet the specific attributes of such relationships remain poorly understood. The study aims to uncover the attributes of close supplier–manufacturer relationships by interviewing 39 purchasing managers using a psychology‑based technique. The authors interviewed 39 purchasing managers with a psychology‑derived technique designed to reveal relationship characteristics. The study demonstrates that manufacturers expect more than reliable deliveries, high quality, and fair pricing from suppliers, identifies key attributes of close relationships, and shows that the novel interview technique is viable for exploring supplier–manufacturer partnerships.
Abstract Close relationships with selected suppliers can enable manufacturers to reduce costs, improve quality and enhance new product development. Although the advantages of close co‐operation are widely acknowledged in the literature, the specific attributes of such relationships are not well understood. To address this gap, 39 managers responsible for purchasing were interviewed using a technique from psychology, which is particularly effective at uncovering the characteristics of relationships. This approach is innovative in the context of supplier management research and gave insights into how manufacturers expect more from their suppliers than just reliable deliveries of high‐quality, well‐priced parts and components. The results of the empirical research enhance our knowledge of the attributes of manufacturer–supplier relationships and also indicate how manufacturers can establish close relationships with selected suppliers. Overall, the study has established the viability of a new approach for understanding the complex topic of manufacturer–supplier partnerships.
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