The Journal of Psychology · 1988 · 116 citations · 14 references
Social SciencesBehavioral SciencesPsychologyCognitive PsychologyExperimental PsychologySocial CognitionBehavioral Decision-makingBounded RationalityRational ChoiceSocial JudgmentVerbal BehaviorGambling Behavior
Abstract In this study, we evaluated the relationship between the number of wins and the number of irrational verbalizations on the part of individuals playing American roulette. We predicted that subjects who win frequently would make more irrational verbalizations than rational verbalizations compared to subjects who win infrequently. Twenty Canadian subjects (8 men, 12 women) were randomly divided into two experimental groups (frequent vs. infrequent wins). The subjects used the thinking aloud procedure to verbalize their thoughts, which were then classified according to degree of rationality or irrationality. The results showed that irrational verbalizations outnumbered rational verbalizations in both groups. A few wins were sufficient to evoke an illusory perception of control.
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